Taking Advantage of an Online Presence

In the digital age it’s absolutely essential to have an online presence paired with consistent branding. Whether your business is brand new or aged to perfection, the accessibility and accountability of an online presence can help your business flourish {and the latter will happen without it}. Let’s dive right in:

To begin, there are three essential components that the Proffitt PR team recommend you have in place to properly engage with an online community including: an email address, a website and social media. When searching for or trying to learn about a business, most people reach for their phones or laptops and begin to type. If they’re greeted with a clear and concise website, a way to get in touch and a way to engage on social media, half the battle of retaining that potential customer is solved. They searched and they FOUND you! Furthermore, they’re greeted with the message you want your business and brand to portray.

Taking Advantage of an Online Presence

Let’s delve a little deeper into the social media realm as those waters get a little more challenging to tread. The hard hitters of social media include: Facebook, Instagram, Snapchat and Twitter. Selecting which outlet to begin with depends on your target market as each platform serves a slightly different purpose. The more discoverable your business is, the more apt a potential customer is to engage with you. If you’re unsure of where to start, Facebook is usually the best first step. Social media management which includes not only content curation but upkeep with comments, shares, reviews, likes and more, is time consuming but when properly executed has the potential to turn fans into loyalists. And with a band of loyal followers, that’s where the magic happens!

Taking Advantage of an Online Presence

In a world where everyone has an outlet to express their opinion, it’s key to ensure that your branding, message and business are top of mind {and discoverable} in search results for the optimal growth and customer retention. At Proffitt PR, our tech-savvy team of highly creative social media managers are ready and able to curate a plan that will set the bar for your business’ online presence- no matter what stage of the game you find yourself in! If you’d like additional information about how the PPR team can assist your digital needs, email Jessica@ProffittPR.com.

2017-07-24T19:33:27-05:00