Wake Up and Wink

It’s another Amazing Lash Studio moment with Proffitt PR! We gathered the girls to plan and execute an exclusive, dreamy evening with some of Destin’s most influential gals. Mary Frances, the franchise owner of this trending business, taught the ladies all about the benefits of lash extensions and how with them, you can literally wake up and wink! We know from the last blog; the studio is BEYOND adorable. So, what could we do to make the space even more fab? Let me tell you. We called our balloon gurus who do it all, Mingle 30A, ordered flowers through Destin Floral Designs, got Katie from Lil’ Plant Shop on the phone, put the magical Proffitt PR touch and BOOM, my pink Pinterest board dreams came to life.

As if these events weren’t fun enough, we added in a special dress code that requires little thought and a whole lot of comfort. That’s right, we’re talking PAJAMAS! Needless to say, Victoria’s Secret at the Destin Commons got a lot of business the week prior to this event. It was amazing. You mix in all the prints and patterns and before you know it, it’s a PJ party! But wait… is it really a party if you don’t have a GIF booth from Epic Photo Co.? Don’t worry, we got it! After the PJ queens took their adorable GIFS, they headed down the balloon and ribbon lined hallway to lash room 8 where they watched a lash demo in full action. All eyes were on the lash stylist, Olivia, as she strategically placed lash extensions on one of the many new clients at the studio. Everyone was able to ask questions as they watched and learned all about the process. The unknown world of lash extensions can be a little intimidating, but after seeing the comfortable, serene space, and watching Olivia’s careful and well thought out work, these women were SOLD.

The fun doesn’t end there! Back into the pink, red, and white balloon filled hallway and into lash room 4 they went. During this stop, everyone read up on the {sweet} membership pricing and deals at the studio while snacking on Sarah K’s Gourmet, Death by Chocolate Brownies. Not to be redundant, but I believe people would actually die for these brownies. And can we talk about that name? Doesn’t reading that just make you want to cuddle up in a fuzzy blanket and watch a sad movie while eating an entire tray? Me too girl…me too. Moving on, the beauties of Destin grabbed some champagne and dressed it to the nines with fruit and juices provided by yours truly, Proffitt PR. All of this excitement and you may forget to eat, right? No way. Not with the delectable bites from Sarah K’s Gourmet within arm’s reach.

So, everyone heads right back to the front where Mrs. Mary Frances speaks about the luxurious night and the giveaway she had in store. Sometimes we hear “giveaway” and think “oh great, how much do I have to do to win” but here, those thoughts were immediately put to rest when guests learned all they had to do was share their seriously gorgeous GIFs! Done and done. Everyone posted and one lucky winner won a FULL SET of lashes, a foaming cleanser, and a hot pink lash wand. Talk about a WIN. To make a long story just a little bit longer, the night was perfect. Thank you to all of the lovely ladies who joined us for this AMAZING event.

Forget the FOMO! You still have a chance to see this event in all of its glory! We will be rolling out the hot pink carpet once again this upcoming month! Meet us at the lash studio on July 25 at 4 p.m. for the official grand opening celebration and tri-chamber ribbon cutting. Visit the Facebook event for more information. I’ll see you there!