The holidays are here and what better way to celebrate and end the year than with a little holiday staycay paired with team building, a leadership conference, event execution, and a partridge in a pair tree!? As a team, we consecutively celebrate quality time, festive parties, good eats, and business empowerment, so naturally, we chose to incorporate each of these aspects into our 2018 #PPRHolidayStaycay. Follow along to see what we did to celebrate each other, our business, and the past year of successes at Proffitt PR!

Day One – Let the #PPRHolidayStaycay Begin!: Our weekend could not have been possible without the kindness of 360 Blue. We want to first thank them for graciously hosting us at one of their drop dead gorgeous homes located in the heart of Watercolor, Florida. Upon arrival we were welcomed with the most precious 360 Blue branded tweed bags filled with plenty of goodies for the weekend ahead. The Turkish towels were perfect for wrapping up with by the fire and The Honey Hutch honey was a must-have ingredient for our simple syrup, which we used in our Christmas cocktail! The thought and detail behind each gift made us feel so special and a quite frankly a little spoiled! Bravo 360 Blue on your attention to detail, it did not go unnoticed!

Caroline made a festive Christmas Cocktail packed full of flavor using The Honey Hutch honey, rosemary, cranberry juice, and Prosecco!

The four bedroom, four and a half bath home was decorated in true coastal-flare and nestled in the peaceful, picturesque wooded area of Watercolor. We loved cozying up on the wrap-around porch every morning with our coffee in hand, complete with a wood burned fire listening to the trickling stream and birds singing. It was a refreshing change of pace which helped each of us reset and unwind reminiscing on 2018 and strategizing what lies ahead in 2019.

We loved every element of our home-away-from-home as it provided us a comfortable space to work hard and play hard (officially our motto!).

But first… we played!  On night one we began the evening at sunset with drinks at Pescado and the Havana Beach Bar and Grill in Rosemary Beach. Any staycay calls for a little fun, right?

 That’s what Proffitt PR stands by, and we must say, we don’t argue with good food either! So, we decided to dine at one of our favorite clients, Restaurant Paradis where we enjoyed everything from the savory appetizers to the decadent desserts. The tuna poke starter and steak entree were a team favorite and not to mention their expansive wine list that is to die for! We truly felt like queens for the night!

Day Two –  Fa La La’ing in our 360 Blue Kitchen: Our weekend getaway continued with plenty of holiday happies in our 360 Blue dream home—Dirty Santa, hot coco by the fire, Christmas music, and even a private cooking class by Signature Catering of 30A! We fa la la fell in LOVE with the art of sushi making all night long and even had a contest on who prepared the best roll (it was a five-way tie)! Not only was the large island in our 360 Blue kitchen essential to the success of the class, but Chef Chris Holbrook and his side kick Chef Blake of Signature Catering of 30A were attentive, personable and charismatic throughout the entire process. It was hard to let them go but we definitely needed our beauty sleep for the jam-packed day we had ahead!

Day Three – Werk it Ladies!: We must say, the #PPRHolidayStaycay started off on the right foot. We don’t hustle in heels for nothing, right ladies?! Since we’re embarking on a new year and a season for fresh beginnings, we decided to add a little business empowerment into our weekend by attending The Refresh Retreat at the quintessential WaterColor Inn. Hosted by BFC Management from Dothan, Alabama, this {refreshing} conference brought together business-driven women of faith to learn from various speakers about a variety of topics all relating to business and making an impact.

Peep the Clean Juice Acai Bowls we had to kick off our morning with Dr. Tyre!

And we must say, these speakers “werked” it! We heard from Dr. Yulunda Tyre during session one where she spoke about passion and avoiding fatigue. We then heard from VIE Magazine Creator, Lisa Burwell, during session two, who spoke about her background with starting a magazine. We ended the retreat with J.W.Carpenter, Executive Director of the Birmingham Education Foundation, who taught us how to be empowering leaders. Each session made a lasting impact on each of us and paired with acai bowls from Clean Juice and art surrounding us by Justin Gaffrey Gallery, we left feeling so refreshed and encouraged! We have already begun to implement some of the things we learned into our daily routines, client meetings, and other various aspects of the business. Thank you to BFC Management for having us and we cannot wait to see what next year’s conference brings to the table!

The PPR Girls with Precious Freeman, creator of The Refresh Retreat!


Night Three – Café Thirty-A Christmas Charity Ball: A Proffitt PR holiday weekend would not be complete without one of our coordinated Christmas events…after all, it is one of our specialties! We strapped on our trademark heels to execute Café Thirty-A’s Charity Christmas Ball for the second year. The restaurant transformed with festive holiday décor creating the perfect setting to kick off the Christmas season! Proceeds from this event were raised through ticket sales and a large silent auction to benefit Caring and Sharing of South Walton. Over $26,175 was raised, making this the most successful year yet! {That’s what we like to see!} Event goers danced the night away to mixes by Rock the House, posed in the photo booth by Epic Photo Co., dazzled in McCaskill and Company fine jewels, and enjoyed delicious libations and food by Café Thirty-A. We always strive to make our clients happy and execute a successful events, but what really warms our hearts is making difference in our community and supporting the organizations that give back so much!

We literally hustled in heels to successfully raise over $26,000 through our dazzling silent auction for Caring and Sharing of South Walton!

As we look back on 2018, it’s easy to say that closing out the year with a staycay was much earned and appreciated. We had time to relax {thanks to 360 Blue} time to play, and time to refresh. Get ready 2019, because we have even bigger and better things comin’ at ya this new year!

Merry Christmas and a Happy New Year from our family to yours,

The Proffitt PR Team