How does a company build and maintain a positive brand image to increase awareness of its brand to the public? That is something that I learned throughout my experience while interning for Proffitt PR! My name is Madison Bloomfeld, and I am Proffitt PR’s intern for the summer! To give you an idea of what to expect from a public relations/marketing internship with Proffitt PR, don’t go away!
In order to successfully improve a brand image in the minds of consumers while simultaneously increasing sales, implementing marketing plans or effective public relations strategies can be a critical component. With a public relations or marketing internship, you can expect to be the team member who has the creative lens in order to influence specific target groups and enhance a firm’s overall image. There are endless ways to market and promote brands, products, and services by simply using your imagination and thinking outside of the box. As a marketing major interning at Proffitt PR, I can confidently say that I have landed in the right spot as I have gained a great experience this summer. Making clients look good and leaving a good impression is everything, and having a team to brainstorm and gather ideas with makes the process much more fun!
Looking for an internship can be a long and thought provoking process, but I promise you it’s worth it! As I am approaching my senior year of college, I realized that if I want to be able to learn more about the field that I want to go into, it will require me to gain experience through an internship. I started off by exploring the internet for summer internship opportunities, by browsing different websites and looking into different companies. I wanted to be able to put myself in a position where I could apply my knowledge and skills to achieve real world results. Being able to make a difference in a company is something that I value; I knew that I had the opportunity to do that this summer once I came across the local, public relations powerhouse firm in Miramar Beach — Proffitt PR! I was intrigued to learn more about ProffittPR, and I wanted to see if there were any opportunities that the company potentially had for the summer. With that being said, I looked up Proffitt PR’s website, read about the team, what they do, and what their goals are. I liked what I saw on their website about how they strategically enhance brands along with their overall approach in the marketing world; therefore, I decided to reach out to the one and only, Jessica Proffitt Bracken! After a few informative emails back and forth, and a couple of Zoom calls with the team, I was finally able to meet Jessica in the office at The Market Shops. The nerves were high in the beginning, but I was very excited to be able to get this opportunity to speak with Jessica and possibly gain hands-on experience in a field that I am passionate about! I was first given a tour through the charming office where all of the marketing magic happens. Overall, I was able to learn a lot more about what the team does, and some of the tasks that I will be helping out with this summer! Jessica and I had a lovely conversation about how I will be able to take part in helping the growth of Proffitt PR’s clients.
Throughout this experience, I have had the opportunity to improve my writing skills by creating posts for clients and writing blogs, (like this one!). My creative side has definitely had time to shine as well – whether I was creating a blog for a client, or creating an Instagram story! During these times, being able to advertise clients using social media at home has been a big part of my journey as a public relations intern. I have learned how to drive market awareness of client brands by strategically catching the eyes of consumers, and I have learned that social media is a valuable tool in marketing. When I was not working from home, I was able to visit client sites to capture video/picture content which has really shown me the ropes of marketing. Being able to meet with business owners/leaders gave me that “real-world” perspective of what it’s like to be a marketer. Every brand has its own way of promoting themselves and reaching a target market, and I had the opportunity to assist in creating content for a plethora of clients, as well as promoting agency brand awareness for Proffitt PR.
At the end of this summer, I will be walking away from this internship with a whole new perspective of public relations and marketing as I was able to have an impact on the way different brands were positioned in the minds of consumers. My experience has made me grow as a marketer, and it has also granted me the opportunity to meet some great people and have fun on the job! Though I only interned for a couple of months, I thoroughly enjoyed my time at Proffitt PR as it brought out the creative side of me, and I was able to work with and learn from such a bright team. If marketing or public relations is a path that you would like to pursue, the sky’s the limit as the world of marketing moves fast and is always evolving. As a marketer, one must embrace emerging tactics, technologies and platforms in order to jump on the new trends. At Proffitt PR, you will learn how to bring out the best qualities in every area of a business by customizing and personalizing different approaches. Always stay open minded, be persuasive, and know how to tell a story without using words!