Beach Liquors will celebrate the grand opening of its sixth location at The Market Shops on Thursday, October 1. 

Located at the entrance to Sandestin Golf and Beach Resort, the 4,800-square-foot destination brings an extensive selection of wine, spirits, craft beer, THC-infused products, and more to the South Walton community.

The festivities will kick off with a ribbon cutting hosted in partnership with the Walton Area Chamber of Commerce at 3:30 p.m. followed by a grand opening celebration from 4-6 p.m. During the event, guests can enjoy exclusive offers including 15% off all purchases, 50% off Wine and Whiskey Bar Cards, and 200 bonus points for new Rewards Club members who sign up during the event. There will also be complimentary wine and whiskey tasting stations for guests to sample along with hors d’oeuvres and champagne to toast the occasion.

The grand opening also kicks off 12 Days of Beach Buster Deals, running October 2-13 exclusively at The Market Shops location. Each day will showcase a unique special offer including savings on Bacardi, Crown Royal, Decoy Wines, Grey Goose, Jack Daniel’s, Jim Beam, Tito’s Handcrafted Vodka, Patrón, Smirnoff, and THC-infused products. The lineup will also feature specialty tastings and in-store experiences, including a Vanilla Fireball tasting, Gentleman Jack and Woodford Bourbon tastings, a Wagner Wine portfolio tasting, Cierto Tequila tasting, and a Loveblock Wine tasting hosted by Erica Crawford. From major savings on popular spirits and wine to tastings and opportunities to explore the store’s diverse selection, the 12-day celebration will give shoppers plenty of reasons to stop by and learn all about what the newest Beach Liquors location has to offer.

“We’re excited to officially welcome the community into our newest location on the Emerald Coast and celebrate this milestone with our neighbors,” said Beach Liquors co-owners Mike and Chuck Kelley. “We’ve put a lot of thought into creating a space that feels welcoming, convenient, and fun, and we’re looking forward to sharing it with the community. We hope everyone will stop by, raise a glass with us, and join in the celebration.”

These events are free to attend and open to the public. To learn more about Beach Liquors, visit https://beachliquors.net.