Our Story 2017-06-23T19:20:20+00:00

Our Story

Since opening in 2012, Proffitt PR has grown from being nurtured atop tables at local coffee shops and bookstores to now having a stylish brick-and-mortar location in Destin and over 20 clients of record representing the entire Emerald Coast.

Jessica Proffitt Bracken, president of the locally owned firm, and her team hosted a ribbon cutting and grand opening at Proffitt PR’s new location in The Market Shops at 9375 Emerald Coast Parkway, Ste. 24 on May 25, 2016, signifying five years of old-fashioned hustle and hard work.

“In 2011, when I decided to venture out on my own to help businesses in our community better connect with their customers, I hoped that we would be here one day,” Jessica said. “I started by attending every networking event on the Emerald Coast that I could, and now we’ve helped over 100 local, national and international brands create the social media presence and brand recognition they needed.”

In addition to establishing itself as the go-to public relations, advertising, social media management and event planning firm in the community, Proffitt PR has also made giving back a top priority. The company is behind the highly successful Girls Night Out, a semi-quarterly event that brings women throughout the Emerald Coast together to raise money for local charities, and has collectively raised nearly $50,000.

The firm’s client list has also expanded over the past five years to include local and national brands such as Brotula’s Seafood House & Steamer, Century 21 Blue Marlin, Hilton Sandestin Beach Golf Resort & Spa, Grayton Beer Company, Legendary Inc., Uptown Station, The Honey Hutch, Ruth’s Chris Steak House, Premier Development Group, Pure Barre, Cuvée Kitchen + Wine Bar and more.

“I am just so thankful for where we are today; everything we do gets so much support from the community,” Jessica said. “I think people know that we have passion for what we do, we work hard, and we deliver a truly custom approach to public relations, advertising, social media management and events that you can’t get elsewhere.”

In addition to being recognized for individual efforts as an entrepreneur and community organizer, Jessica and the team has also garnered awards for Proffitt PR from Destin Magazine as the Best Public Relations Firm for five consecutive years, Best PR/Advertising Firm and Best Event Planning Firm from Emerald Coast Magazine in 2015 and 2016, and Finest on the Emerald Coast Best Public Relations/Ad Agency from Northwest Florida Daily News in 2016.