Introductions 2018-07-05T17:33:59+00:00


Meet our army of high-heeled soldiers!

Allow us to introduce ourselves. Led by a talented and confident team with its finger on the pulse, Proffitt PR consistently delivers a strategic and customized approach to clients of any industry. Meet our army of high-heeled soldiers!


Jessica Proffitt Bracken

Jessica founded Proffitt PR over five years ago, nurturing the company atop tables at local coffee shops and bookstores. Since then, her hard work and diligence has helped the company to blossom as the leading public relations, advertising, social media and event planning firm on the Emerald Coast, with a host of accolades and loyal clients to prove it.

A native of Miami and long-time resident of Santa Rosa Beach, Jessica is highly involved in her “small but mighty” community, serving as a leader in several organizations including the Northwest Florida Coast FPRA Chapter, Business Empowered, Destin Women’s Club and Young Professionals at the Beach. As boss lady to an amazing army of high-heeled soldiers, Jessica can often be found throwing a party or handling business. But, of course, there’s always down time. When she’s not hustling alongside her Proffitt PR team, she loves globetrotting and gallivanting along 30A with her fluffy goldendoodle puppy, Champ. Jessica has been honored with numerous awards for her entrepreneurship and advocacy efforts by organizations and publications along the Emerald Coast.

Taylor Sheekley
Marketing Coordinator

Taylor joined the Proffitt PR team as the Marketing Coordinator in April 2018. After being born in Arizona, Taylor moved to the Emerald Coast in 2001. She takes great pride in her beach-town roots and moved back to the area after graduating from the University of Florida with a bachelor’s degree in Public Relations. Prior to working at Proffitt PR, she has worked and interned for several local and corporate businesses in the area. Taylor has been able see the Emerald Coast transform into the booming tourist destination it is today, and understands the wants and needs of tourists and locals alike.

When she’s out of the office you will find Taylor cuddled on the couch with her two Maltese-Yorkies or exploring the newest eateries along the Emerald Coast!

Caroline M. Boone
Events and Special Products Coordinator
Caroline joined the Proffitt PR team in April 2018. Originally from Marietta, Georgia Caroline moved to Fayetteville, Arkansas to attend the University of Arkansas and received her degree in Hospitality Innovations. Caroline has traveled to the Destin area since 1998, which is where her love of events and entertainment first began. From concerts in the park to food festivals and everything in between, she knew she wanted to be a part of creating similar environments for locals and travelers to experience.
Caroline’s life motto and one she strives to live by every day is: “Eat well. Work hard. Travel often. Love big.”
Gia Perez
Marketing Assistant

Gia joined the Proffitt PR team in September 2017. She was born and raised in the suburbs of Chicago and graduated from Illinois State University. While in school, she found her love for marketing, majored in Communications and never looked back. Prior to working at Proffitt PR, she worked as an event specialist and was able to travel and see the world. She is now on life’s next adventure in Destin. During her free time, you can find her at the dog park with her border collie or exploring all the beauties that the Emerald Coast has to offer.