The Market Shops, Miramar Beach
One of our favorite success stories took place in our own front yard. After undergoing a total renovation in 2014, The Market Shops in Miramar Beach wanted to re-invent itself as an upscale, neighborhood-style shopping, dining and entertainment center. Owner Ian Schenkman enlisted the help of Proffitt PR to generate excitement among existing and potential retailers, and members of the community.
In addition to creating a social media identity for The Market Shops, Proffitt PR facilitated a new brand identity for the center. Fresh, new advertisements were placed in local and regional media, and The Market Shops was transformed into an event venue in order to draw excitement to the area. Proffitt PR created and secured sponsorships for live music events and other original happenings including the first Bloody Mary Festival, Pop & Shop, the Snowbird Sunday Concert Series, the Southern Art Exchange, the Young Professionals at The Beach Crawfish Boil. With the seeds planted and a plan in place, the crowds came.
Specialty boutiques including Sirens Lingerie & Swim, Foster Gallery and The Village Boutique soon set up shop, joining long-time residents Bijoux Restaurant and newcomers like DIG eatery and Ben & Jerry’s. In addition to attention from community players at the Walton County Chamber of Commerce, the excitement also echoed on Facebook, Twitter and LinkedIn. Proffitt PR helped generate upward of 50,000 media impressions per month, and as well as over 4,000 new social media followers in less than 6 months. Proffitt PR continues to not only represent The Market Shops; we moved in!